RADO opened its sixth boutique in the UAE on Al Fahidi Street in Meena Bazaar, making this their fourth boutique in Dubai to date. The new store reflects RADO’s pioneering spirit and this can be seen in its latest retail design concept.

Adrian Bosshard, CEO of RADO said, “We are very honoured to open our newest store in the same location adjacent to where our exclusive partner and distributor in the UAE, the Rivoli Group, opened one of its pioneering concept watch stores years ago. We have a long-standing and successful partnership with the Rivoli Group and its management team, and it gives me immense pleasure to be in Dubai to inaugurate this store for RADO along with them.”

Abraham Koshy, COO of Rivoli Group said, “We are pleased to support the launch of the new RADO store as we are aware that this will greatly benefit the RADO watch aficionados present in Dubai as well as the high influx of tourist shoppers that frequent this location. The customer journey of the new boutique is carefully planned according to the retail space, and encourages customers to discover the international collections from Rado in a relaxed environment”.

The design language of the RADO store is minimal, elegant and timeless, contrasted with textured and handcrafted materials while a large screen at the storefront shows the brand’s latest campaigns via videos in an impressive size making the customer-visit, a truly unique experience. Come. Feel It!