Concord, established in 1908 by five Swiss entrepreneurs in Biel/Bienne, Switzerland, has a legacy of invocation and collaboration in luxury watchmaking. Renowned for integrating precious metals and gems, Concord pioneered the use of coins in wristwatch designs and partnered with iconic brands like Cartier and Tiffany & Co. During the 1970s Quartz Crisis, Gedalio Grinberg’s leadership and the creation of the record-breaking Concord Delirium (world’s thinnest watch) defended the Swiss watch industry. The brand’s C1 Gravity Tourbillon earned the prestigious “Grand Prix d’Horlogerie de Genève” in 2008. Concord’s logo, “The Knot,” symbolizes its enduring legacy of global partnerships and craftsmanship.

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