ZENITH: TIME TO REACH YOUR STAR. Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. From the first automatic chronograph, the El Primero, to the fastest chronograph with a 1/100th of a second precision, the El Primero 21, as well as the Inventor that reinvents the regulating organ by replacing the 30+ components with a single monolithic element, the manufacture is always pushing the boundaries of what's possible. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.

Seasonal Highlights

Book a personal appointment

During these unprecedented times, we are delighted to be able to offer our customers three alternate means of appointment. Using our Personal Appointment booking tool, you can request in-store, phone or video appointments and be given a fully personalized shopping experience.

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In-Store Appointment

Visit us in one of our showrooms for a meeting with a dedicated member of our team.

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Phone

Stay at home and speak to one of our showroom colleagues on the telephone.

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Video

Dial in using Zoom for a face-to-face meeting from the comfort of your own home.