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Over 170 years, Tissot has learned that there is no progress without staying on course. The brand encountered milestones that tested its mettle and shaped its identity. Through this brand campaign, Tissot conveys an important insight.

 

Imagine you're at a busy train station, looking at all the possible routes. So many options, so many experiences, so many adventures await. It's exciting, but it can feel like a maze. Life is full of choices, but your direction is yours alone. Even though the world offers countless paths, it's your effort and decisions that will carve out your own unique way.  Every moment, every step you take brings you closer to where you really want to go.

Seasonal Highlights

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Through Time’s Tides

Through countless milestones, Tissot learned the essence of progress: maintaining course while adapting to the times. Passion and devotion have cemented Tissot’s place alongside the world’s greatest. This legacy is one of challenges met and choices made. At every crossroads, focusing on core values, on what it always stood for, keeping Tissot authentic, revered, and beloved by watch enthusiasts across the globe. A Tissot isn’t just a marker of having arrived, but rather a testament to the significant milestones of your journey. Every crucial moment, every major achievement deserves to be commemorated. Tissot stands by as a long-lasting reminder of the steps taken and the path travelled.

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From Distraction to Distinction

Your time spent defines your life in more ways than you can fathom. Nowadays, endless entertainment beckons from every corner, and the allure of instant and easy success captivates many. Navigating on your path, billboards shout, people call out, promising the moon and stars. Yet, you stride on your path—not the road less travelled, but the road more you. Because perseverance and authenticity, not shortcuts, are the real treasure.

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Your True Destination Awaits

Rather than just a prize for success, your Tissot is a tribute to your journey, the milestones behind and the ones ahead, all filled with decisions, experiences, and memories. Your story, your choices shape your trajectory, reminding you that the most important chapters are inked with time judiciously spent. Regardless of the path you chose, your Tissot was there, with you, every second of the way.

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VALJOUX

The ETA Valjoux calibre is a sturdy, self-winding chronograph movement. The top-of-range model has beautiful finishing touches, such as Geneva waves or circular graining. Designed in the 1970s, its reliability and performance have made it a classic across eras. It is one of the most iconic movements in the world of watch-making.

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SAPPHIRE

A sapphire crystal gives a watch the following properties: extremely high resistance to impact and superior screen and hand readability thanks to its transparency. Because it is the strongest material after diamonds, it is used in fine timepieces for its anti-scratch prowess. Sapphire crystals can take many forms and give the watch a variety of looks: flat, domed, concave or ground.